The UFC has made a historic shift in how its fans in the United States will enjoy mixed martial arts. Starting in 2026, the organization will stop broadcasting its events through ESPN to join Paramount, in a seven-year deal valued at $7.7 billion. The change not only signifies a new media alliance but also the end of the traditional Pay-Per-View (PPV) model, which for years drew criticism from fans for its high costs.

The announcement was made by UFC CEO Dana White and TKO CEO Ari Emanuel, who emphasized that this new contract not only guarantees financial stability but also opens the door to a more accessible and engaging experience for fans. With the move to Paramount+, fights will be available via streaming at no extra cost, and the most high-profile events will be broadcast simultaneously on CBS’s linear channel.

The historic deal with Paramount+

For Dana White, this is a key moment for the UFC’s expansion: “The historic deal with Paramount and CBS is incredible for UFC fans and for our athletes. For the first time, fans in the United States will have access to all UFC content without a Pay-Per-View model, making it more affordable and accessible to watch the best fights on a massive platform.” The news has generated a wave of positive reactions on social media, where fans celebrate the end of the costly PPV system.

The deal also represents a strategic victory for Paramount, which beat out giants like ESPN, Amazon, and Netflix to secure the broadcasting rights. The addition of such a strong brand as the UFC strengthens the sports catalog of Paramount+, consolidating its position in the fierce competition in streaming. Moreover, the agreement comes at an opportune time for the company, which aims to revitalize its image after announcing the end of “The Late Show with Stephen Colbert” in 2026, betting that the UFC will be its major success card in the new era.