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From the athletics track to the piano, the other talent of athletes

From the athletics track to the piano, the other talent of athletes

by Javier Nieto | Sep 8, 2025 | Olympic sports

The Olympian Artists programme, promoted by the Olympic Museum on behalf of the International Olympic Committee -IOC- and in collaboration with Italian cultural institutions, is preparing for a new edition to be held in Milan and Venice between September 2025 and...
The IOC’s new strategy combines Olympic programme, equity and market

The IOC’s new strategy combines Olympic programme, equity and market

by Javier Nieto | Sep 6, 2025 | Olympic sports

The International Olympic Committee -IOC- has established four new working groups as part of its strategic initiative “Fit For The Future”. These teams will address key areas of Olympic governance: the Youth Olympic Games, the Olympic programme, the protection of the...
The IOC is introduced to the innovative Olympic torch of Milano Cortina 2026

The IOC is introduced to the innovative Olympic torch of Milano Cortina 2026

by Javier Nieto | Sep 5, 2025 | Olympic sports

The Executive Board of the International Olympic Committee -IOC- will meet in Milan on Thursday 18 and Friday 19 September, just months before the Milano Cortina 2026 Olympic Winter Games. The gathering will bring together the organisation’s top representatives to...
When the Olympic Games inspire leading fashion brands

When the Olympic Games inspire leading fashion brands

by Javier Nieto | Sep 5, 2025 | Olympic sports

Lacoste unveiled on Wednesday a new limited Olympic Heritage collection dedicated to the Seoul 1988 Olympic Games. The initiative is part of a licensing agreement with the International Olympic Committee -IOC- and reflects the organisation’s global strategy to...
New Delhi and India’s ambition: are they ready to host the 2036 Olympic Games?

New Delhi and India’s ambition: are they ready to host the 2036 Olympic Games?

by Javier Nieto | Sep 4, 2025 | Olympic sports

India officially declared its interest in hosting the 2036 Olympic Games in 2023, with New Delhi as the candidate city, and has now also joined the race to stage the 2030 Commonwealth Games. In parallel, the international contest for the Olympics appears to be led by...
LA28 expands sponsorship portfolio to drive record Olympic funding

LA28 expands sponsorship portfolio to drive record Olympic funding

by Javier Nieto | Sep 3, 2025 | Olympic sports

The Los Angeles 2028 Olympic Games Organizing Committee -LA28- has announced the addition of Sunbelt Rentals as the “Official Rental Equipment Solutions and Services Partner” of the Games and Team USA. The agreement, unveiled on Monday, strengthens a growing roster of...
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