FIG and how federations are reshaping their global brand

FIG and how federations are reshaping their global brand

The International Gymnastics Federation -FIG- announced on Monday its official change of name to World Gymnastics, a decision that marks a turning point in the institutional identity of one of the world’s most widely practised sports. The rebrand introduces a new...
Badminton’s new cycle to sustain its global growth

Badminton’s new cycle to sustain its global growth

The Badminton World Federation -BWF- has renewed its commercial and production agreement with Infront for a further eight-year cycle through to 2034, extending a partnership that began in 2018 and comes at a time of sustained international growth for the sport. The...