The Volleyball Nations League (VNL) 2025 has reached an unprecedented impact in the sports world, establishing itself as one of the most-followed spectacles globally. With record broadcast figures and increasingly broad coverage, the competition has managed to surpass historically dominant disciplines in key markets such as Brazil, Poland, and Turkey, confirming its sustained growth and its position among the most-watched live sports worldwide.

The increase in audiences in these countries reflects not only the local passion for volleyball but also the ability of the VNL to attract new fans and maintain constant interest throughout the season. From historic broadcasts on free-to-air television to dominance on pay-TV sports channels, the tournament has proven to be a phenomenon that transcends borders, capturing the attention of millions of fans week after week.

Historic records in Brazil, Poland, and Turkey

In Brazil, the VNL 2025 set a milestone with more than 666 hours of dedicated coverage, representing a 24% increase compared to the previous year. The country added 12.4 million new viewers since 2022 and recorded massive audiences during group stage matches, such as the women’s clash against Italy, which averaged 2.7 million viewers on Globo and became the second most-watched live sports broadcast of the year, only behind football. Moreover, on pay television, the league dominated the top ten live sports broadcasts, surpassing giants such as F1, Wimbledon, and the NBA.

The trend continued in Poland, where more than 1,046 hours of coverage were broadcast, a 42% increase compared to 2024. The men’s final between Poland and Italy reached an audience of 3.8 million on Polsat Sport 1 and free-to-air TV, marking the highest sports audience on the channel in 25 years. Eight of the ten most-watched broadcasts on Polsat in the last two years came from the 2025 edition, consolidating volleyball as the country’s most-followed live sport. Meanwhile, in Turkey, coverage grew by 63%, with nearly 400 hours on air and a 35% increase in audience compared to the previous year, highlighted by the women’s match against Czechia, which drew 1.1 million viewers on TRT 1. These results confirm that the VNL is competing head-to-head with the most established sporting events and gaining ground in the preferences of international audiences.