The Olympic Museum has once again built a bridge between memory and the present by announcing the renewal of its collaboration with On Location, the official hospitality partner of the Olympic Games and Paralympic Games Winter Milano Cortina 2026 and the LA28 Games. This partnership is not only about logistics or services, but about giving the spectator an experience that connects them to the essence of the Games: the history, the emotion, and the values that have sustained them for over a century.

In a world where major events tend to be fast-paced and massive, this project seeks to offer a space of pause, gathering, and culture. The idea of a Clubhouse 26 Milano, located in a landmark setting in the city, combines premium hospitality with art, history, and sport, inviting attendees to immerse themselves in an atmosphere that celebrates the best of Olympism in all its dimensions.

Culture and hospitality: a new face of the Games

The alliance between the Olympic Museum and On Location has managed to transcend the traditional idea of sports hospitality. It is not only about premium tickets or a top-tier gastronomic offer; it is the opportunity to experience Olympism from a cultural perspective. Interactive exhibitions, historical objects, and artistic narratives will coexist in spaces designed for the public to feel that every medal, torch, or photograph is a living part of a shared legacy.

Angelita Teo, director of the Olympic Museum, and Will Whiston, executive vice president of On Location, agree that this collaboration seeks to exceed expectations, creating unforgettable moments that connect fans with the Olympic Games in a more intimate way. What was once seen as a complementary hospitality program today evolves into an emotional journey that blends sporting excellence with cultural richness.

A legacy that inspires from Paris to Milano Cortina

This is not the first time the Olympic Museum has taken part in the Olympic hospitality program. In Paris 2024, its innovative Clubhouse 24 proposal was awarded the prestigious Silver Bea World Award for its ability to transform an artistic space into a hub of living Olympism. There, visitors could admire unique collections of medals, torches, and works of art that revealed hidden stories behind each edition of the Games.

The Parisian experience set a precedent and now looks toward the future with Milano Cortina 2026. On this occasion, in addition to the Clubhouse 26 Milano, spaces will be opened in Cortina and Livigno, bringing the Olympic narrative to different corners of the event. The challenge is even greater: to show that hospitality can be both a welcoming refuge and a place of learning, inspiration, and connection with the universal values that make Olympism a global cultural phenomenon.