World Squash has launched its new official website at www.worldsquash.sport, adopting the digital identity created specifically for the global sports community: the .SPORT domain. This strategic change marks an important step in the federation’s commitment to innovation and improving its digital presence, especially ahead of its Olympic debut at the 2028 Los Angeles Games.

World Squash CEO William Louis-Marie highlighted the importance of this move: “We are incredibly excited about the launch of our new digital home at worldsquash.sport. This decision reinforces our commitment to innovation and our ambition to enhance digital interaction as we prepare for our historic Olympic participation in Los Angeles. Adopting the .SPORT domain gives us a secure, credible, and consistent digital presence, reflecting our identity as a global sport.”

A cohesive and secure digital ecosystem for squash

As part of this digital transition, World Squash has acquired a portfolio of 30 .SPORT domains, ensuring a cohesive and reliable online presence. The main website, formerly worldsquash.org, now automatically redirects to the new main domain, consolidating the federation’s image in the digital environment.

SportAccord President Professor Dr. Uğur Erdener welcomed World Squash to the .SPORT community, emphasizing that “DOTSPORT was created exclusively for verified sports entities, offering unmatched security, clear affiliation, and recognized digital integrity. World Squash’s decision to join this community demonstrates its commitment to these values and its vision for the future.”

The .SPORT domain: a global and verified community

Currently, the .SPORT domain is used by more than 1,000 organizations, including more than 50 international Olympic and non-Olympic federations. Unlike other internet extensions open to speculation and resale, .SPORT has a rigorous verification process that guarantees access only to legitimate sports entities.

The adoption of .SPORT allows World Squash to clearly communicate its sporting identity, improve its visibility in search engines, and secure its digital presence. The federation thus joins a growing community that includes sports organizations, media agencies, marketing companies, governance bodies, educational institutions, and service providers.

Advantages of the .SPORT domain

Managed by SportAccord, DOTSPORT (.SPORT) is a top-level domain reserved exclusively for recognized sports organizations. With more than 1,000 verified entities, the domain helps strengthen brand image, increase visibility, and offer greater protection in the digital environment.

The strict verification process that characterizes .SPORT sets this domain apart from traditional extensions, ensuring that only legitimate sports stakeholders can register. This policy reinforces the credibility and unity of the sports community on the internet, consolidating a safe and reliable digital space for all its members.